Coming up with the domain name that resonates well with your business can be a daunting task. To make it easy for you, we’ve listed our top tips for selecting a domain name for your business.
10 Tips for Choosing a Domain Name for Local Contractors
Invest in a .com Domain
Yes, a .com domain extension is great as it’s established as the gold standard. According to many studies, this is the most effective domain when it comes time to rank on Google.
The average business may take the time to consider other options but Google has always given preference to .com domains. It often has to do with what users prefer on the search engine and they tend to lean towards .com domain extensions. This is why it’s important to focus on this type of domain.
In general, a .com domain extension is going to do a far better job on Google over a similar website with a .co.uk extension or even something with a .business domain extension. The reason has to do with what the average user expects when they hop onto Google. They will likely assume the business has a .com domain until proven otherwise. This is why Google automatically pushes those domains to the top.
Keep it Concise
There’s no reason to make the domain name longer than it needs to be. This only increases the likelihood of spelling mistakes or “typos.” Keep it as concise as possible for maximum results.
Focus on Keywords
Keywords related to your business and/or services can work well for domains. Let’s assume you are running a local contracting business, something as simple as deckbulder.com or houseremodeler.com would do wonders for your business.
The reason it does well has to do with how often people search these terms.
Don’t Use Hyphens
Hyphens and/or numbers aren’t going to work well. You don’t want people to forget to use the hyphen or try to spell out a number (i.e. 5 vs five). It’s easier to make spelling mistakes when these are used in a domain.
Memorable Domains are Better
With so many domains, it’s important to keep things easy to remember. It should be memorable and catchy at the same time for good results. It may take a bit of time, but it’s never a bad idea to ask around and see whether others like it.
Take Advantage of the Dictionary
It’s not easy to find a good, memorable name. This is why it’s important to see the various options available to you by using a dictionary. A dictionary or a thesaurus will push you in the right direction.
You can start to play around with different words and/or synonyms to see what works best for your business. It doesn’t matter what type of business you’re running, a bad domain name is going to ruin your chances of doing well.
There are several domain name generators available online and they don’t take a lot of effort to use. Simply type in a niche-related keyword and see what the generator has to offer. It may end up with hundreds of great suggestions to pick and choose from.
Don’t Forget About Copyright Trouble
Choosing the right domain name is great but it’s also important to make sure it’s not trademarked or copyrighted. Dealing with legal troubles down the road is simply not worth the hassle.
Best Place To Get A Domain Name
It’s important to act as soon as possible to see great results.
Domain names aren’t going to stick around for too long and it’s important to get your hands on one once you know what it should be. If it’s available then grab it before someone else does by using a good domain registrar such as NameCheap.
What To Do Next
For a local contractor, getting started with building an online presence can be overwhelming. Let us help you get started on the right track, and hit the ground running. Contact us today!