Google is one of those complex beasts. This search engine is crucial when it comes to whether your local contractor website is successful or not. Yet no one really knows for sure how the algorithms on Google work (excepting for the exclusive search-quality team at Google of course).
The Google search engine is constantly changing, and Google did not turn into the number 1 search-engine across the globe without making its overall user experience a priority. It secured this leadership position by consistently updating and changing its algorithms to match up to the needs of its users and to deliver the most favorable results possible (along with engaging users with the latest daily doodles on the Google homepage).
When your website is not keeping up with Google’s algorithm updates, then you are at risk of losing space that is valuable on the SERP (search engine result page), along with potential customers, leads, and visitors.
Here is an overview of Google algorithm updates, launches, refreshes, and updates that have come out in the last few years.
2011 – Google Panda Update
2012 – Google Penguin Update
2013 – Google Hummingbird Update
2015 – Google Mobile Update
2015 – Google Quality Update
2015 – Google RankBrain Update
2016 – Google AdWords SERP Update
2017 – Interstitial Penalty
2017 – Google “Fred”
2018 – “Medic” Core Update
2019 – Site Diversity Update
2019 – September Core Update
2019 – BERT
Many SEO experts believe that Google considers over 200 ranking signals before displaying a result. These factors include domain, keyword usage, site usability, and so much more.
Every single day there are more than 3.5 billion searches made on Google. The largest percentage of your target audience (and your potential customers) are actively searching on Google for the information that your website is able to deliver.
You should always keep in mind that the main goal of Google is to create excellent search experiences when it comes to its users, and that includes you and your target customers.
In conclusion, all these algorithms are good. It is now your choice of how you plan to use these to your benefit.